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Reports To: Head of Marketing and Communications 

Salary: £22,214 (Pro Rata)

Grade: 5.1

Contract Type: Permanent

FTE: 0.6 (21 hours per week)

Main Responsibilities:

• Plan and execute all web SEO, PPC, marketing database, email, social media, display advertising and marketing campaigns.
• Implement the Social Content calendar across the company’s social channels, website and email, working with the Public Relations Administrator, Student Officers and Strath Union Departments to ensure content is co-ordinated effectively.
• Work with the Graphic Designer to manage the brand management and corporate identity
• Create coordinate and report performance of all digital marketing campaigns and assess against organisational targets and KPI's.
• Creation and publication of all marketing material in line with marketing plans.
• Identify trends and insights, optimising spend and performance based on the insight.
• Brainstorm new and creative marketing growth strategies.
• Support the development and implementation of social media strategies across relevant channels, to increase social presence and lead generation for multiple departments.
• Planning engaging and relevant content and campaigns and working with staff across the organisation to implement these.
• To provide support across all departments to ensure website content is relevant, up to date and appropriate.
• To troubleshoot problems for students and staff with regards to social media and the website.

Line Management:

• Supervise student staff, including students whose time will be apportioned across Digital Marketing and Student Involvement.
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• Supervise and coach student staff to build their digital marketing skills across all Union channels
• Co-ordinate Digital Meetups for student staff to meet industry experts.

Personal:

• To show confidence in your own ideas and views.
• To display sound judgment.
• To meet deadlines.
• To identify work that needs to be done, and, referring to managers as necessary, to carry out that work with minimal supervision.
• Proactive and comfortable taking the lead on projects.
• The ability to be able to work independently and to have a key eye on detail to minimise errors is an important part of the role.

Student Care:

• To work in effective collaboration with Student officers and all departments within Strath Union.
• To ensure that students’ expectations are exceeded wherever possible.
• To deal with feedback, whether positive or negative, in a courteous, efficient and timely manner.

General:

• To comply with all Strath Union policies, procedures and governing documents.
• To work within Strath Union’s Mission, Vision and Values at all times.
• To be responsible for all Health and Safety requirements related to the role.
• To undertake any other tasks commensurate with the level of appointment that may from time to time be reasonably requested.
• The post-holder is expected to portray a positive image of the organisation, both internally and externally and to set high standards of personal integrity and professionalism at all times, leading by example.
• The post-holder is expected to build and maintain professional networks to ensure knowledge is kept up-to-date.
• The post-holders expected to undertake such personal and professional development as required to maintain appropriate knowledge and skills to fulfil the requirements of the role. This may include attending events away from the offices of the Union and Glasgow.

Other Information:

The role is subject to a 6-month probationary period.

The post-holder will be eligible to join the LGPS Scheme (currently 29.5% employer contribution/5.6% employee contribution).

The post may include occasional evening and weekend work.

31 days’ annual leave per year, plus 11 public/bank/local holidays pro-rata where applicable.

Person Specification: